LABO-NOIR | Meet the Brand: Tiziana Terenzi - LABO-NOIR | YOUR LAB FOR LUXURY
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Tiziana Terenzi is one of the fast-growing niche perfume brands. Its fragrances are extremely popular in countries such as Russia, America and the Middle East. But this does not happen overnight. Behind the brand there is a rich family history.

The Terenzi family has ancient origins that date back to Roman times, to the stories of Horace. The surname derives from Tres enses (three swords), and goes back to the time when the first steps towards civilisation were taken.


Guglielmo, who truly exemplifies the spirit of the inventor and artist, was a cavalry officer who loved everything that was beautiful and harmonious. With encouragement from his wife Luigia, he decided to set up a small laboratory at home. This laid the foundations for the company, which originally produced candles for the Catholic Church. Their son Evelino inherited his father's love of music mechanics and innovation. Thus, Evelino developed his own machines and gradually transformed the small artisanal workshop into an ever-expanding one. An environment full of olfactory memories for Paolo and Tiziana, who follow in their father Evelino's footsteps. And so it is that the third generation is now at the helm of the Terenzi family. 


Initially, the company still focuses on the production of candles for the Catholic Church and the production of private label scented candles. Under the direction of Tiziana and Paolo, the Tiziana Terenzi brand is established. A collection of scented candles inspired by their olfactory memories. The fragrances were so successful that they created a demand for perfumes. Something you rarely come across. Usually, a perfume is developed into additional products such as scented candles. 


To this day, the focus remains on the unique creations, natural and high-quality raw materials and the careful attention to detail. By now, the family business has grown into one of the most luxurious perfume houses in Italy and is in great demand from America to the Middle East.


Terenzi family (different generations)



There are now several collections. Below is an overview.
In other blogs, we will elaborate on these collections.


Classic Collection

Based on the first line of scented candles. The fragrances refer to olfactory memories from Paolo and Tiziana's youth. 



Luna Collection

Inspired by the constellations and their stars.




Comet Collection

Inspired by the comets. At regular intervals and following their elliptical orbits, these magical flame-tailed stars skim the sky in all their cosmic beauty, bringing us hope, wonder, beauty and happiness.


Sea Star Collection 

As an ode to their youth and for Paolo's 50th birthday, the Sea Star Collection was launched. In their youth, Paolo and Tiziana spent a lot of time by and on the water.
The place to be. 


Anniversary Collection

Just like wine, every year is a surprise. With the Anniversary Collection the ingredients are central. Where normally the formula is changed every year to get the same scent, this is not the case with this collection. If one year the rose is more powerful than the other, this can be smelled in the fragrance. 


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