In our collection you will find brands with a story, but what is the story behind the brand? In this blog, we take you through the brand: AMOUROUD and why we are fans of the fragrances they develop.
AMOUROUD was born out of the legacy of the Perfumer's Workshop. They gained recognition through the visionary concept of costume made perfumes, which was developed 45 years ago. Whereas today costume made and personalised has become commonplace, it was not at that time. In the 1970s, Donald Bauchner, owner of Perfumer's Workshop, left New York for London where he set up Perfumer's Workshop in the luxury department stores such as Harrods and Selfridges.
At the same time, civil war broke out in Lebanon, causing many Middle Easterners to swap their holidays to Beirut for London. The use of the ingredient Oudh is an ancient custom in the Middle East. Although the Perfumer's Workshop consisted of 64 essential oils, the ingredient Oudh was not included. Due to the demand from the Arabs, Donald's interest in Oudh was triggered and he started to study the oil and its properties. He was so charmed by the depth, richness and mysterious side of Oudh that he started working with it. However, the use of Oudh was discouraged by his Arabian distributors. At that time, the ingredient Oudh was not yet known in the West and the West was not yet ready for it.
The mysterious side of this ingredient kept intriguing Donald and he could not let it go. Eventually he decided to launch the brand AMOUROUD in 2013, 10 fragrances that revolve around the luxury ingredient Oudh. In another blog, we will take a closer look at the ingredient and explain why it can be experienced as luxury. The love for Oudh is so deep that even the brand is named after it (AMOUR + OUD).
AMOUROUD is an olfactory memory, stories, real and imagined. With notes of flowers, wood tones, roots and spices translated into perfumes. Which contain as main element serenity, pleasure and love. To get an idea of the fragrances, we have highlighted three of them. During a visit in our shop we would like to take you through the other fragrances.
Three toppers from the collection;