In the 1950s, the Lembo family ran a perfumery in the streets of central Rome. The economy was booming, middle-class ladies were shopping by hand and the first small cars drove through Bel Paese. The Fiat Cinquecento is a status symbol and Italy feels the eyes of the world. Foreigners admire the Cinecittà Studios and ask for Italian products, unique in their quality and style. Shortly afterwards, the creative spirit of the time, made of intuition, luxury and uniqueness, is exported all over the world under the name Made in Italy.